Tag: Süddeutsche Zeitung Magazin

Augmented Reality

Süddeutsche Zeitung Magazin, Has put this video up on YouTube. It shows how a magazine’s content can be augmented with an iPhone or any other smartphone.

You have to look at the video to understand it, but basically the camera on the phone retrieves data which it overlays on the screen image of the page. Ys, it’s really cool, but I’m not sure why they don’t just add the content in the first place. Video enhancement to an article makes sense I suppose, but in the long run, I’d probably prefer to read the whole magazine on an ipad and have the enhancements built-in.

Fun, but a short-lived fad, I think