Which came first, the chicken or the egg? Does it matter?

What does matter is that the egg is a beautiful, simple design. It does it’s job without any added frills or complications.

A piece of writing has a job to do. Writing is meant to impart something particular to the reader. Knowledge, humour, sadness, commiseration, joy, empathy are just a few of the million reasons that inspire people to write. You should be clear from the start what it is you you want the reader to understand from your words.

Flowery description is fine in love letters or flowery poems, but not in business letters or instruction manuals.

In most cases, the more simply you write, the better the text will be received and understood by the reader. In most cases that is the preferred outcome of the writer.

So, spend some time, thinking and planning so that you are completely clear in your mind what it is you are trying to say. You will then find the words come more easily.

I’ll be doing some major work on planning soon, so bookmark this page and keep coming back.