Last time Paddington Bear appeared on an advert it was for Marmite. What was that all about? everyone knows that Paddington likes marmalade sandwiches. The advert wasn’t even ironic – it wasn’t even post-ironic!

Paddington is now to promote Robertson’s Golden Shred Marmalade. Hooray! This is as it should be. I felt it was almost sacrilegious making him eat Marmite, when there was lovely marmalade out there to be eaten.

Personally I like home made marmalade. My lovely wife and I share the job each year. I love chopping and she hates it. One year she put all the peel in the food processor and whizzed it to little bits. That was a sad year. Every year since, we have about three sessions at marmalade making in which I slightly obsessively, cut the rind nice and thin in longs slivery slices. Mmmm! delicious. There is nothing quite like it.

My Mum wouldn’t let me come away without a little jar of her own home-made seville.

I still have a golly badge somewhere and I think we have a golly teaspoon and a toast rack somewhere too. Politically incorrect but very collectible. I believe you will be able to collect Paddington badges. Great idea. I think most Gloden Shred marmalade used to be eaten so the eatrs could collect the gollys.