Tag: marketing
Self Publishing – Think like a publisher
Duh! I guess that’s what makes publishers publishers – they think like publishers. We who spend all our time at the creative edge are not thinking abut markets or marketing. There I am busily starting to work on Craig Mnure, when really I should be working like mad on Santa’s Secret Diary, which is not…
This Website Business
At last year’s Christmas party, my publishers implored us to start blogging and tweeting and doing whatever we could on the internet. Well I’ve been doing that for the last thirteen years! I decided that I would try and blog everyday so that I could show what a waste of time it was. If I…
Werther's Original – The problem with Line Extension
When I was young, a real treat was Callard and Bowsers Butterscotch, which came in a cardboard box with oblong tablets of butterscotch wrapped in silver paper. But now we Have Werther’s Original instead. Since their insipid, but hugely sucessful adverts with grandad giving his grandson Werther’s Original, Just like his Grandad gave him, I’ve…