When I was young, a real treat was Callard and Bowsers Butterscotch, which came in a cardboard box with oblong tablets of butterscotch wrapped in silver paper.

But now we Have Werther’s Original instead. Since their insipid, but hugely sucessful adverts with grandad giving his grandson Werther’s Original, Just like his Grandad gave him, I’ve not seen Callard and Bosers again.

Meanwhile I got a taste for them. I only ever have them in the car, I like them on long journeys.

The trouble with a succesful pruduct is that maufacturers get bored amkeing them and think they can extend the brand – this is kllnown as line extension. Its often successful for a short while but ultimately weakens the original brand.

So Can you get Werther’s Original any more? Well,it seeems not. You cvan get the soft version and the caramel version and msoft butter centres and chocolate whips and evrything else that you can imagine, but can you find ORUIGINAL Werther’s Original? No!

I wonder if you can still get Callard and Bowser? No, It seems they were sold to Wrigley and the Butterscotch has been discontinued.

Werthers were made in Germany and go back to 1903 named Werthers Echte after the village they came from. Grandpa never gave them to his grandson and he never got them from his grandad. It was a marketing spiel when Stork took the product worldwide in the 1090s. Believe nothing – mourn the passing of Callard and Bowser. Now mourn the passing of Echte Werther’s Original.