We make a bit of fuss about snow here in Britain, because we don’t always get it and if we do it can be quite local. Because of that we don’t have the infrastructure to deal with it, so roads get blocked foolhardy types think they can beat nature and drive off into blizzards with low fuel, no food or blankets to keep them warm, then they complain that the emergency services aren’t doing enough to help them
This snow has been different. usually it drops gently from the sky and covers everything. This time we have had a warm wet, storm coming up from Portugal meeting a biting wind from Siberia – that we have nicknamed the Beast from the East. This has resulted in the snow being blown about, allowing drifts to build up. the deepest we have is about 70cm. But Mrs rayner helped me dig my way to the studio this morning – I don’t think she wants me hanging around the house, getting under her feet!
I’m so fed up with Facebook telling me – of every post or Instagram upload – that my post is doing 90% better than my average post and others who boost similar posts are doing even better. Why would I pay $10 to boost a photo of a robin eating at my bird table. Do they think I’m that desperate? Are others really that desperate?
This article has made me realise just how bad Facebook is. It earns squillions from the sweat of creative people and gives nothing back, hiding behind its algorithms and maintaining the lie that it is a platform and not a publisher.
If Facebook is a platform, then allow me access to my audience. If I make original content that drives eyeballs to your advertising then let me have a share of the proceeds.
I have hardly created any content for Facebook, because I never really felt a good reason to, other than I felt I the siren cry of, ‘You Gotta be on Facebook or die.’ Well, I think it’s time creatives woke up and smelled the coffee. Creatives should drop Facebook like the nasty piece of fake news dirt that it has become.
Remember how to search and find exciting new stuff? Remember what it was like to tell your friends about it at the water Cooler? Don’t just sit and scroll through your feed and accept whatever crap someone else’s algorithm decides you should read today.
go out and look for something, don’t let Facebook feed you low calorie, claikbait trash. It won’t be good for you in the long run!