I was explaining just how famous Rudyard Kipling was in his day, to a group of primary children. I likened him to JK Rowling and how famous she is today.

But she isn’t really famous to primary school children any more. Well, not like she was. To the new generation she is as famous as Enid Blyton and Roald Dahl still are. For my daughter, who grew up with Harry Potter at the perfect time, JK Rowling was a force of nature, a tsunami wave that she rode (and read) for several years – waiting t’il midnight to get her new copies, reading all weekend to finish the latest instalment.

This means nothing to current primary school children. They are hungry for something to fill that Harry Potter slot for their generation. Will anything come along? Can anyone come up with something so new and fabulous that will catch their imagination.

Harry Potter was a craze more that anything. The next craze could well be a robo yoyo. It could well be another twenty years or so before another literary phenomenon comes along like Kipling, Blyton, Dahl or Rowling.

We shall see..