If Little Chef were cheap, then I’d understand, but they are not. Their sites must be cheap and the rates can’t be too expensive and mostly they have a captive audience for breakfast in a nearby Travelodge.
Eight quid for and early starter and a cup of coffee is daylight robbery. The sausage is mostly sawdust and gluten, the hashbrowns are recycled bits of potato and the toast doesn’t even come with a scrape of marmalade.
How can a little B and B manage to produce a brilliant breakfast with local butcher’s sausages and bacon, home made marmalade and proper bread, real coffee and still make a profit? The answer is easy, actually. it takes a little care and love and desire to please the customer
Little Chef don’t care about their customers. Their staff must go to special indifference classes. Surely Little Chef could buy decent raw ingredients at a decent price with it’s superior buying power? Teach it’s staff to give a toss and deliver with love and attention?
I’m sure if they did they would treble their turnover and more. People would want to go there rather than have to go there if there is no alternative. This morning, between 7.30 and 88.15 ther were four customers in the Little Chef I was in. Two were having coffee and tea only.
Half your prices – double the quality – serve it with a smile and watch the queues build outside your doors.