It became quite clear to me that my Scaredy Cats Kickstarter campaign was not going to reach it’s target in time. Fellow author, Dan Metcalfe, Suggested that it looks better on the Kickstarter platform to cancel rather than fail.

I decided to pull the plug and come back soon, with a revised offer.

I learned a lot while the campaign was running.

It’s very hard to determine how much to ask for, especially when you are an author and not a marketing and finance wizard. I’d worked out how much time I’d need and how much the physical costs were and come up with a figure.

I realise now that a Kickstarter project needs much more work put into it. Ideally, the book should be almost ready for production. Publishing is a high risk business and it’s for me to take that risk, not my kickstarter supporters.

I was also relying on a social media following that are not necessarily interested in children’s books! Marketing is an alchemical pursuit, but there are certain definite rules. One is to aim your book or product at those who are like to want it!

I shall be doing some thinking over the next few weeks and shall return with anew Scaredy Cats Campaign. Watch this space 🙂