I had an email from Before and After Magazine this morning, pointing up an online article called Why we design by John McWade.

The article is a reprint of an old editorial. It was kind of interesting and then, towards the end of the article, I thought, what did that paragraph say? I had to read it again:

“As a designer you have a privilege, one that others do not. It is the privilege of making visible that which others can only imagine, feel or think. When you do this, you open a window through which your audience can see, know and understand.”

How clearly put… how succinct. This doesn’t just apply to a designer but to writers, poets, film makers and artists too – as well as many others I suspect.