Children’s Books are where it’s at. Why? Because, on the whole, they have a beginning a middle and and end, tell a satisfying story and often come as a series.

Children’s non fiction books are well-researched and present information in exciting and easily understandable ways. All theses books are written by the best writers and illustrated by the world’s greatest illustrators, visual artists and photographers.

In fact everything an adult would want from a book and so often doesn’t get – especially from prize-winning literary fiction.

So if you feel unsatisfied with books written for adults, pop over to the children’s section – I think you might be surprised. It’s all there, fun, tears, sadness, terror, adventure, a multitude of imagined worlds that are still as entertaining and enthralling now as they were when you were a child.

February 1st sees the start of a new campaign #CoverKidsBooks which is being promoted by Middle Grade Stikes Back

#CoverKidsBooks is a campaign for more children’s books media coverage. Our research shows that children’s books currently get just 3% of all book review space in UK national newspapers, despite accounting for over 30% of the market. We believe this needs to change.

It’s quite simple to join in, just use the hashtag #CoverKidsBooks when you talk about children’s books on social media. Maybe mention children’s books that you have liked as a reader yourself or while sharing with a child.

Literacy is the single most important skill in modern society and the route to mastery is simple – read a lot. Luckily there is a vast treasury of children’s books available, but children, and those who look after and teach them, need to know about it and they need to know what is available.

If publishers of newspapers, books and blogs want readers in the future, now is the time to grow the audience – promote children’s books and the love of reading for pleasure – for a pleasure is what it is and should be.